Is Office on iPad worth $2.5bn to Microsoft?

Started by Simon, Feb 18, 2013, 12:36:53

Previous topic - Next topic

0 Members and 1 Guest are viewing this topic.

Simon

Microsoft has so far refused to sell a full version of Office for the iPad - and that could be costing it billions, according to one analyst.

In a research note last week, Adam Holt of Morgan Stanley said Office for iOS could be worth $2.5bn in revenue a year to Microsoft, according to a report in Forbes.

"Office on iPad could be a several billion dollar opportunity," Holt writes in his research note. "While [Microsoft] has resisted offering a full version of Office for the iOS, the company may ultimately decide there is more upside with Office on iPads, particularly if [Windows] tablets fall short of expectations."

Holt doesn't think Office Web Apps, which are accessed through a browser, offer enough functionality, adding that a recent survey by his firm suggested 60% of respondents thought Office was key for tablet use.

That's one reason Microsoft may choose to hold Office back: it's a selling point for its own Surface tablets, as well as those made by third-party manufacturers running Windows 8.

Read more: http://www.pcpro.co.uk/news/enterprise/380017/is-office-on-ipad-worth-2-5bn-to-microsoft#ixzz2LFmjgSvk
Simon.
--
This post reflects my own views, opinions and experience, not those of IDNet.

Clive

Suffering catfish, an iPad is hard enough to use without adding Office to it.  Next week will be Office for Kindle. 

Simon

Simon.
--
This post reflects my own views, opinions and experience, not those of IDNet.

Steve

Steve
------------
This post reflects my own views, opinions and experience, not those of IDNet.

Simon

 :laugh:

Except, he's got more hair than Clive.   :evil:
Simon.
--
This post reflects my own views, opinions and experience, not those of IDNet.

Steve

To be fair some monkeys have opposing thumbs essential for iPad use.  :whistle:
Steve
------------
This post reflects my own views, opinions and experience, not those of IDNet.

Simon

Simon.
--
This post reflects my own views, opinions and experience, not those of IDNet.

Clive

Quote from: Simon on Feb 18, 2013, 22:16:31
:laugh:

Except, he's got more hair than Clive.   :evil:

Black, Kettle, Calling, Pot.  Rearrange those words into a meaningful sentence.   :angel:

Simon

Simon.
--
This post reflects my own views, opinions and experience, not those of IDNet.