New Zen Fibre Prices

[Technical Ben]

People who pushed O2 got to 3000 minutes and 12000 texts a month, go over that and you get called out. O2 don't quote their fair usage at all from what I can see these days. No idea where you got your figures as there are tariffs with more minutes and texts than that though.

From 10 years ago.
But the point stands. If it's 1 min or 100000000 mins, if they advertise it, the customer expects to get it. Especially if it's a contract too! If it's "unlimited", what are they telling the customer? What does the customer expect?
Some companies do "50gb on peak and 50gb off peak" type useage. That's fair. "100gb but not when we get fed up with you" is not a clear contract agreement. Neither is "unlimited except when we get fed up of you".

[zappaDPJ]

I suspect the definition of 'unlimited' will come to a head sometime next year when the likes of Netflix start bringing their ultra high definition (4K) streaming service on-line. 50GB or thereabouts for a single two hour film will probably redefine the meaning of unlimited.