Google beats ITV to the ad revenues

Rik · Oct 30, 2007, 17:22:50

El Reg is reporting that Google overtook ITV in advertising revenues in Q3 this year.

"According to analysis carried out by The Times, Google pulled in total revenues of £327m compared with an estimated £317m for all of ITV1's output during the same period between July and September 2007."

Makes you think, doesn't it...

Lance · Oct 30, 2007, 20:43:59

However, with the world cup and F1 in October, it wouldn't surprise me to see ITV take the lead again

Simon · Oct 30, 2007, 22:01:28

Google in another step towards world domination.

Rik · Oct 30, 2007, 23:53:19

I just hadn't realised how much revenue there is in online ads. As I've said before, I just mentally filter them straight off the page. Clearly, others do not.

Simon · Oct 31, 2007, 00:14:06

Oh I never see them either, and I do wonder why some people go to the trouble of using ad-blockers and the like. I think I would find blank spaces or place holders more irritating than the ads themselves.

Gary · Oct 31, 2007, 07:34:45

I use Kasperskys built in ad blocker simply because the page loads faster without the ads and I detest advertising on the net, hate it to the core, I really really detest it, if I could do the same for TV advertising I would as well

.

Rik · Oct 31, 2007, 07:52:14

I use Sky+. The effect is close enough.

Gary · Oct 31, 2007, 07:59:09

Same

how I love the FF button, but it would still be nice not to see one ad especially Christmas ones in September

Rik · Oct 31, 2007, 08:07:23

If Sky would risk doing an auto ad-skip button, Gary, it would make the box perfect - well, almost.

Gary · Oct 31, 2007, 08:13:36

Now that's a great idea, but somehow I fear the idea of consumers not realising that certain cereals make your bowl full of fun, therefore leading to a sad and lonely breakfast time is not what they want

Rik · Oct 31, 2007, 08:17:02

Sadly, you're right - Sky can't afford to offend the advertisers (which is, I believe, why they have patented an ad-skip technology).

Gary · Oct 31, 2007, 08:21:00

Sadly advertising is will always going be with us, and probably one day like in Minority Report where its targeted at you personally as you walk around based on your know preferences

Rik · Oct 31, 2007, 08:23:10

That could produce some interesting material.

Gary · Oct 31, 2007, 08:25:22

I would never dare to go out

ah but I don't anyway so its OK

Lance · Oct 31, 2007, 18:09:12

Going back a few posts, surely a good reason for blocking adds is increased security? Wasn't it Digital Spy who had a problem with virus laden ads recently?

Rik · Oct 31, 2007, 18:11:07

Yes, it was. NOD did its job well though.

Gary · Oct 31, 2007, 23:46:14

Quote from: Lance on Oct 31, 2007, 18:09:12
Going back a few posts, surely a good reason for blocking adds is increased security? Wasn't it Digital Spy who had a problem with virus laden ads recently?

I agree with that, that's another reason I use an ad blocker Lance, to avoid poison banner ads as well as the page loading times etc